The Rwandan automotive market has undergone a remarkable transformation in recent years. Between the emergence of electric vehicles encouraged by the government and the strengthened presence of traditional brands, Rwandan motorists now have a more varied choice than ever to acquire their vehicle. In this guide, we analyze six brands that share the bulk of the Rwandan automotive market: Suzuki, Toyota, Nissan, BYD, Kia, and Volkswagen. Our objective: to help you better understand the strengths and unique features of each brand in order to make an informed choice for your next car purchase.

SUZUKI

Suzuki has established itself as a popular choice in the Rwandan market starting in 2024, with the Suzuki Swift becoming a flagship model thanks to its affordable price, excellent fuel efficiency, and ease of driving, perfectly suited to urban traffic.

What buyers think

Rwandan consumers consider the Suzuki Swift and Suzuki Grand Vitara among the most appreciated models in Rwanda for their reliability. Owners value its simple engineering and parts, which mean fewer costly repairs and longer maintenance intervals.

Main advantages :

• Financial accessibility
• Fuel economy
• Urban driving
• Reduced maintenance costs

TOYOTA

According to automag.rw, Toyota continues to dominate the Rwandan automotive market with a 40% market share, thanks to its long-standing reputation in the region. It is the most popular and most present brand in Rwanda. The Toyota RAV4, followed by the Land Cruiser and Prado for premium segments, are among the most marketed models.

What buyers think

Toyota holds the majority of the Rwandan automotive market because its cars have low fuel consumption, are robust, and their spare parts can be acquired very easily in stores.

Main advantages :

• Unmatched reliability
• Exceptional service network
• Terrain adaptability
• Affordable maintenance costs

NISSAN

Still according to automag.rw, Nissan holds approximately 15% of the Rwandan market. The brand has positioned itself as an alternative with a focus on modern design and new technologies. Afrimotors is the official distributor of Nissan and Jack trucks in Rwanda.

What buyers think

Nissan attracts those looking for modern designs and electric options. However, its higher maintenance needs and faster depreciation make it less favored.

Main advantages :

• Attractive design
• Off-road capabilities
• Modern technology
• Performance

BYD

CFAO Mobility Rwanda launched its first BYD (Build Your Dreams) electric vehicle dealership in early 2024, marking a transformation of the e-mobility market in Rwanda with a fleet of cars offering comfort and cutting-edge technology. The first model introduced is the BYD Atto 3, a sleek and high-tech vehicle available on koto.rw. The Dolphin and Dolphin Mini models followed shortly after.

What buyers think

The BYD Dolphin has become a key option in this expanding market, with electric vehicle adoptions rising from just 28 vehicles in 2021 to 6,660 in 2024.

Main advantages :

• Government support: The Rwandan government has implemented tax exemptions for electric vehicles
• Complete service ecosystem
• Advanced battery technology
• Competitive pricing
• Long-term savings

KIA

Kia has built a solid presence in Africa. The brand provides reliable access to maintenance and original parts through its extensive network of dealers and services.

What buyers think

Kia cars are recognized for their durability and their ability to handle Rwanda’s diverse road conditions. Models such as the Kia Sportage and Kia Sorento are highly rated for their performance, comfort, and safety features.

Main advantages :

• Value for money
• Reliability
• Modern features
• Electric innovation

VOLKSWAGEN

Europe’s largest manufacturer, Volkswagen, has targeted 5,000 vehicles from its Kigali assembly plant in Rwanda. The European automaker launched its car assembly plant in Rwanda in June 2018, according to the Africa Feeds website. CFAO Mobility is the exclusive Rwandan distributor of the prestigious global Volkswagen brand.

The plant initially produced “Polo” brand vehicles, but due to demand, the manufacturer now produces other models including the Passat, Tiguan, Amarok, and Teramont.

What buyers think

Volkswagen benefits from a premium image associated with European manufacturing quality. Local assembly reinforces the brand’s perception as a partner in Rwanda’s economic development.

Main advantages :

• Diverse range
• Comprehensive services
• Guaranteed original parts
• Technological innovation

What to remember ?

Whatever your final choice, the key is to clearly define your actual needs: type of regular journeys, overall budget including maintenance, importance given to technology or ecology. The Rwandan market is now mature enough to offer a solution suited to every motorist.

The question is no longer whether there is a good car for you in Rwanda, but rather which one best matches your personal situation and priorities.